Snow joke! It’s time to go skiing!
Top European ski accommodation experts Pierre & Vacances have reported a marked increase in the number of bookings. And they believe it is a result of the recent cold snap in the UK. Some of the less familiar Alpine and Pyrenean ski resorts have reported average sales increases of something in the region of 17%.
Pierre & Vacances attribute this to the recent UK-wide snowfall, which, the company feels, has encouraged families to book holidays on the slopes. They have noticed that trips to the slopes, with self-catering accommodation for the February half term week are strongly in demand.
Business over the past two weeks has been especially good. And January trading is now comparable with last winter. And sales at the moment are showing bookings for holidays later in the season, when rates are, of course, lower.
Sales for the end of March are noticeably high, with ski trips booked for the week before Easter - commencing March 27 – especially popular. This week is classed as ‘off peak’ in France, but is a school holiday in most of the UK. So, of course, British customers are taking advantage of the situation of being able to get a low season price for a holiday in a high season week!
“Snow conditions are currently excellent across the Alps with lots of fresh snow and cold temperatures reported, particularly in the Southern Alps in resorts such as Alpe d’Duez and Vars, where snowfall of up to 14cm per day is expected this week,” the company reportedly said.
